On Monday, October 13th the National Football League announced that former Victoria's Secrets and Sports Illustrated Swimsuit model, Marisa Miller would be this season's spokeswoman. What a coincidence! The announcement coincided with the arrival Brett Favre and the Minnesota Vikings for a Monday Night Football game against the New York Jets. We all know about the Favre scandal! I didn't write about Miller's role because I wanted to see how the NFL would "leverage" this new partnership. To date, her main responsibilities included the hosting the NFL International Series game between the San Francisco 49ers and Denver Broncos in London and a few very sexy ads. So the NFL isn't utilizing Miller's passion for football. She is a huge Niners fan and is no rookie to being a spokesperson.
In fact, she was the first spokesperson for Harley Davidson man or woman.
Miller was smart enough to understand that she needed a career beyond the runway and she did it. That's why I am so disappointed that her role with the NFL is more of a pretty-face model than an educated sports fan promoting the sport she loves. I am sure that some NFL executive thought the Miller hiring would be a "wag the dog" opportunity. Note to NFL: This move was more of a turnover than a touchdown.
P.S. What do you think of Miller's role?
I had no idea that Marisa Miller was an NFL fan or a sports/fitness fanatic in general (love that she has her own line of paddle boards). Rather than just use her as eye candy for the guys, they could promote her as one of a growing following of female football fans (like yourself!). What a fumble!
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